Linking Marketing to Other Functional Areas Part II Assignment

Linking Marketing to Other Functional Areas Part II - Assignment Example Having said this, I see the finance area of the organization as one other area that will be affected by the transition, particularly when it comes to readjusting budget to cater for the additional human resource training and resource acquisition that the transition will come with. In all of these, I have learned that even though changes with the marketing structure may be challenging at first, its end result will always be beneficial. Perreault Jr, Cannon & McCarthy (2014) identified communication as an important tool that links the organization’s marketing team to the outside world, particularly customers. It is therefore not surprising that you point to communication as one of the company’s core issues with the change from direct sales to online distribution. With this noted, I am confident that one way in which the organization can mitigate potential impacts that communication can have on other functional areas is to ensure that there is an organizational structure in place that allows for easy flow of information and resources. This is because where there are bureaucracies in the flow of information, communication becomes challenging (Achrol & Kotler, 2012). On the other human resource issue of training, I will admonish training becomes a constant part of the organization rather than an isolated event. Reading through your post has really made me learned that to create a cross-function means bri nging as many other functions as possible together. Some of these include accounting, procurement, IT, manufacturing, shipping, R&D, and

Analysis of Robert Frost and Mending Wall

Analysis of Robert Frost and Mending Wall Robert Frost was born Robert Lee Frost in San Francisco, California to Isabelle Moodie and William Prescott Frost Jr. After his father died, his mother moved them to Salem, New Hampshire. Frosts childhood was filled with literature- his mother read Shakespeare, Bible stories, Ralph Waldo Emerson, and other poets and writers aloud to him. Before long he was memorizing poetry and reading books on his own. Frosts high school years were spent in Lawrence, Massachusetts. During high school, Frost became a writer: his poem La Noche Triste, appeared in the high school newspaper. At the beginning of his senior year he fell in love with Elinor White, who had also published poetry in the school newspaper. After graduation and before the summer ended, they pledged themselves to each other in a secret ritual. That fall, Elinor went to St. Lawrence University in Canton, New York, and Frost attended Dartmouth on a scholarship. College life proved to not be for him. Isolated and restless, he quit at the end of December. He hoped that when Elinor came home in April that he could persuade her to drop out as well and marry him, but his efforts proved fruitless and she returned to college. Frost began working as a lamp trimmer in a factory in Lawrence, but quit after a few months to teach and write poetry. At the end of the term, good news greeted him: the New York Independent had accepted My Butterfly: An Elegy, with a stipend of $15. This was Frosts first published poem. After this victory, he once again implored Elinor to marry him, and once again she refused. Eventually, however, she said yes and on December 19, 1895, they were married. Nine months later their son Elliot was born. They both kept working as teachers, and Frost kept publishing poems. In the fall of 1897, thanks to his grandfathers loan, Frost, at age twenty-three, entered Harvard in the hope of becoming a high school teacher of Latin and Greek. In March 1899, however, severe chest and stomach pains combined with worries about his ailing mother and pregnant wife forced him to leave Harvard. Frost gave up teaching and rented a poultry farm in Methuen. Two months later, Elliot, now three years old, fell ill with cholera and died. Frost never forgave himself for not having summoned a doctor in time, believing that God was punishing him. Elinor was devastated, but had to continue to care for their year old daughter, Lesley. Afterward, they moved to Derry, New Hampshire. In the fall of 1911 he was teaching again in Plymouth, New Hampshire. In July 1912, he started making plans for a radical change of scene. He suggested to Elinor that they move to England, and she enthusiastically agreed. On 2 September 1912, the Frosts arrived in London. Before long he was finishing the manuscript of A Boys Will. In October the book was accepted for publication. By April 1913, most of the poems that would constitute North of Boston had been written. In May 1915, North of Boston appeared, to be hailed in June by important reviews. By August, Frosts reputation as a leading poet had been firmly established in England, and Henry Holt of New York had agreed to publish his books in America. By the end of 1914, however, financial need forced him to leave Britain. When Frost and his family returned to the United States in February 1915, he was hailed as a leading voice of the new poetry movement.ÂÂ   In the following year he was made Phi Beta Kappa poet at Harvard and elected to the National Institute of Arts and Letters. Mountain Interval, which appeared in November 1916, offered readers some of his finest poems, such as Birches, Out, Out, The Hill Wife, and An Old Mans Winter Night. Frosts move to Amherst in 1917 launched him on the twofold career he would lead for the rest of his life: teaching whatever subjects he pleased at a congenial college (Amherst, 1917-1963, with interruptions; the University of Michigan, 1921-1923, 1925-1926; Harvard, 1939-1943; Dartmouth, 1943-1949)In 1930 Frost won a second Pulitzer Prize for Collected Poemsthe first had been won by New Hampshireand in the next few years, other prizes and honors, including the Charles Eliot Norton Professorship of Poetry at Harvard. on 26 March 1938, Elinor died and his world collapsed. Four years before, in the wake of their daughter Marjories death, they had helped each other bear the grief. Alone now, wracked in misery and guilty over his sometimes insensitive behavior toward Elinor, he hoped to find calm through his children, but Lesleys ragings only deepened his pain. For some time he continued to teach, then resigned his position, sold his Amherst house, and returned to his farm. In July Theodo re Morrison invited him to speak at the Breadloaf Writers Conference in August. Frosts lectures enthralled his listeners, but at times his erratic public behavior drew worried attention. To the great relief of his friends, Kathleen Morrison, the directors wife, stepped in to offer him help with his affairs. He accepted at once and made her his official secretary-manager. Weeks before, however, Kathleen had called at his farm to invite him to visit her at a nearby summer house. Before long he proposed marriage, but she insisted on secrecy, on maintaining appearances During the 1940s Frost published four new books: A Witness Tree (1942), inscribed To K.M./For Her Part in It, containing some of his finest poems. None but his intimates knew of the decades griefs: his son Carols suicide in 1940, his daughter Irmas placement in a mental hospital in 1947. In the last fourteen years of his life Frost was the most highly esteemed American poet of the twentieth century, having received forty-four honorary degrees and a host of government tributes, including birthday greetings from the Senate, a congressional medal, an appointment as honorary consultant to the Library of Congress, and an invitation from John F. Kennedy to recite a poem at his presidential inauguration. Thrice, at the State Departments request, he traveled on good-will missions: to Brazil (1954), to Britain (1957), and to Greece (1961, on his return from Israel, where he had lectured at the Hebrew University). In the Clearing, Frosts ninth and last collection of poems, appeared on 26 March 1962. On 2 December at the Ford Forum Hall in Boston Frost made his last address and, though admitting he felt a bit tired, he stayed the evening through. In the morning he felt much too ill to keep his doctors appointment. After considerable wrangling, he agreed to enter a hospital for observation and tests. He remained in its care until his death in the early hours of 29 January 1963. Tributes poured in from all over the land and from abroad. A small private service on the 31st at Harvards Memorial Church for family members and friends was followed by a public one on 17 February at the Amherst College Chapel, where 700 guests listened to Mark Van Dorens recital of eleven Frost poems he had chosen for the occasion. Eight months later, at the October dedication of the Robert Frost Library at Amherst, President Kennedy paid tribute to the poetry, to its tide that lifts all spirits, and to the poet whose s ense of the human tragedy fortified him against self-deception and easy consolation. Poem: Plea for tearing down barriers that keep us apart The fact that the narrator continues to help build the wall despite his abhorrence of it suggests the weakness of people in their convictions. Even though people want to change, many times they never have to courage to go against what others say. We create these barriers between us to keep the unknown out because deep down it scares us It is not the natural way to be- nature continuously tries to tear down the wall- even the rounded stones didnt want to support each other and keep the wall up. Sources: Meyer, Bruce. Critical Essay on Mending Wall. Poetry for Students, edited by Mary Ruby, vol. 5, Gale, 1999. Literature Resource Center, libraries.state.ma.us/login?gwurl=http://go.galegroup.com/ps/i.do?p=LitRCsw=wu=mlin_n_bishopv=2.1id=GALE%7CH1420042989it=rasid=249423e618b8705c63388bc86683d232. Accessed 14 Mar. 2017. Frost, Robert (Lee). Merriam Websters Encyclopedia of Literature, Merriam-Webster, 1995. Literature Resource Center, libraries.state.ma.us/login?gwurl=http://go.galegroup.com/ps/i.do?p=LitRCsw=wu=mlin_n_bishopv=2.1id=GALE%7CRN1480003591it=rasid=337b87a12c96fb85f72f64f7ad0fafc5. Accessed 14 Mar. 2017. DeFusco, Andrea , Bruno Leone, and Bonnie Szumski, eds. Readings on Robert Frost. San Diego, CA: Greenhaven Press, 1999. Print. Squires, Radcliffe. The Major Themes of Robert Frost. N.p.: The U of Michigan Press, 1963. Print.

Types of Motivation Essay -- essays papers

Types of Motivation Before we can examine different theories of achieving student motivation we must understand what it is. An article from ERIC (Educational Resources Information Center) pointed out an important distinction in types of motivation (1997): â€Å"Student motivation naturally has to do with students' desire to participate in the learning process. But it also concerns the reasons or goals that underlie their involvement or noninvolvement in academic activities.† These two types of motivation are intrinsic and extrinsic motivation. If a learner is motivated intrinsically than they â€Å"learn for the sake of learning†. As opposed to an extrinsically motivated learner who will perform a task for external reasons such as good grades, prizes, etc. This difference is important to point out because different theories have different kinds of motivation as their final goal. One of the five theories that are going to be explored is problem-based learning. Problem Based Learning Often when sitting in any classroom either as a student or as a teacher one will invariably hear a student complain â€Å"when will I ever use this in real life?† This question occurs whenever a student is studying a subject that he/she did not choose for him/herself. Since high schools today do not allow students to pick and choose their classes, this is a huge problem in American high schools. Peter Ommundsen (1999) thinks that this inability to see the relevance of a subject to students’ lives in one the main obstacles in getting student motivation to increase. He presents the idea that to get students more involved one must use problem-based learning. â€Å"Problem-based learning (PBL) inspires students by involving them in meaningful activities rat... ...rstanding and Meaning by Students. (1994). North Central Regional Educational Laboratory. Retrieved April 20th from the web: http://www.ncrel.org/sdrs/areas/issues/content/cntareas/science/sc3learn.htm MacKinnon, M. (1999). CORE Elements of Student Motivation in Problem-Based Learning. In M. Theall (Ed.) Motivation from Within: Approaches for Encouraging Faculty and Students to Excel (pp.49-58). San Francisco: Jossey-Bass. McCombs, B., & Whisler, J.S. (1997). The Learner-Centered Classroom and School. San Francisco: Jossey-Bass. Nakamura, R. (2000). Healthy Classroom Management. Australia: Wadsworth. Ommundsen, P. (1999). Problem-based Learning. In K. Ahmet & S. Fallows (Eds.), Inspiring Students: Case Studies in Motivating the Learner (pp.25-32). London, NJ: Kogan page. Reeves, D. (2002). The Daily Disciplines of Leadership. San Francisco: Jossey-Bass.

Scent of Apples Analysis

There are 4 characters of the story ‘Scent of Apples' by Bienvenido Santos. In the story, you will read about Celestino Fabia, Ruth and Roger. The fourth character is the author himself who also plays a role in the story. In my recent lurking on websites that feature blog posts about writing and reading fiction, I have come across an article created by a freelance writer. In her post, she explained the manner in which she writes. At first I thought I was in for a very discombobulating read, considering that her writing style was actually not average and that her method may involve serious reference to classical didactic writers found on literature textbooks. But her style was surprisingly simple. She said that before she can write anything, she needs to come up with a single word from which all thoughts and ideas in the article would be derived. The Scent of Apples by Bienvenido Santos reminds me of this writing style. Of course, that statement wasn’t intended to pose a comparison but was just an effect of a serious and curious rumination of an amateur reader – a sudden gush of ideas stemming from a glimpse of literary schema. Nostalgia, as it seems, is the word from which the entire short story emanates. What’s more wonderful about the literary work was that the author doesn’t have to be blunt to elucidate. In fact, the work is simple yet it can rival the literary audacities of other short stories. It is an established rule in writing that one needs to carefully think of a title that makes a literary work worth reading. Santos’ choice of title is an effortless adherence to this rule for it runs from the literal to the metaphorical and back, suggesting that various interpretations of readers from all ranges of literary exposure are appropriate. The story itself is a display of artistic versatility – a confirmation that however one interprets the title, the story won’t lose its meaning. For this, The Scent of Applesis more than just a story of an immigrant Filipino. The story opened with a brief introduction of where the author was. The imagery was vivid albeit the absence of several sentences teeming with adjectives, an introduction which writers like Sarah Dunant and J. R. R. Tolkien may consider a literary Scrooge. When I arrived in Kalamazoo it was October and the war was still on. Gold and silver stars hung on pennants above silent windows of white and brick-red cottages . . To compensate, however, the writer brings up a scene which everyone could relate to. And why would the physical environment matter when loneliness is already palpable in the mere look of a stranger’s face, enough to see and feel how longing creeps in their whole being. . . an old man burned leaves and twigs while a gray-haired woman sat on the porch, her red hands quiet on her lap, watching the smoke rising above the elms, both of them thinking the same thought perhaps, about a tall, grinning boy with his blue eyes and flying hair, who went out to war . . . The historical period in which the literary work was written also contrib ute to the creation of an almost tangible environment despite the sparseness of descriptive text. One thing that unites humans into an unwritten bond of brotherhood is the war, along with the bitterness of living during its span and surviving its cruelty. Everything seems to be reminiscent of souls sent to a battle falsely thought of as great; for what is great in something when it takes lives, tears hearts and ends happiness? . . . where could he be now this month when leaves were turning into gold and the fragrance of gathered apples was in the wind? . . . Under the lampposts the leaves shone like bronze. And they rolled on the pavements like the ghost feet of a thousand autumns long dead, long before the boys left for faraway lands without great icy winds and promise of winter early in the air, lands without apple trees, the singing and the gold! Amidst the gloominess of the location, the author was expected to speak before an audience regarding the culture of the Philippines, which was now becoming a â€Å"lost country†. It is when a Filipino farmer, Celestino Fabia, asked about the difference between Filipinas then and now, to which the author responded that though their physical appearance changed, they remain the pure-hearted and nice women like their past counterparts. The farmer was pleased with the answer and he invited the author over to his house so he could meet his family. During their trip to Celestino’s house the next day, the author discovered what his life in the Philippines was. And when he met his family, he was struck by their simplicity and contentedness. Celestino’s life stories hit him with the realization that women, or people, regardless of whatever culture, possess a charitable and kind heart. That hospitality is not a racial trademark but an innate human quality. Ruth got busy with the drinks. She kept coming in and out of a rear room that must have been the kitchen and soon the table was heavy with food, fried chicken legs and rice, and green peas and corn on the ear. Even as we ate, Ruth kept standing, and going to the kitchen for more food. Roger ate like a little gentleman. Along with this, the farmer’s relationship with his wife manifested that theirs was a relationship beyond the notion that companionship is a commodity. They stayed with each other through thick and thin. Women, even miles beyond the Pacific, are loving, loyal and warm-hearted – the same characteristics Celestino used to describe Filipinas he was acquainted with. His wife Ruth, at some extent, went way beyond the adjectives. Ruth stayed in the hospital with Fabia. She slept in a corridor outside the patients' ward and in the day time helped in scrubbing the floor and washing the dishes and cleaning the men's things. They didn't have enough money and Ruth was willing to work like a slave. Celestino’s life seemed to hit a sensitive cord within the author for he offered to send news to his family back home. But the farmer declined. This scene creates the peak of the climactic revelations of the life of an immigrant Filipino in times of war. No matter how strong the nostalgia is, or dire the desire to be home, an exile can’t leave the place to where he was banished. It may be because of fear of being long forgotten, or the consolation one gets from people who tried to complete them no matter if the attempt can only get them somewhere still far from nirvana. Whatever that is, the pain of an individual whose heart stretches to both ends of the world has no measure. And Bienvenido Santos clearly, albeit succinctly, showed all those truths. Thus, The Scent of Apples was an expected masterpiece. Besides, who else can understand things â€Å"peculiar to the exile† other than an exile himself?

Complete Finance & Accounts Outsourcing Solutions Essay

To professionally manage the collection, flow and direction of critical financial information so that management is able to take informed decisions. Timely and accurate information also empowers the Company to be proactive rather than reactive to trends or situations. Company Profile A leading retail food company, pan India presence, 500 employees, turnover INR 180 million. Challenge In the retail food industry, one of the keys to survival and growth is having timely information on food costs and other line items. Our client’s accounts department was not able to put together this critical information in the desired format even after circulating a standard format among outlets. Further, there were many clerical errors and a lack of understanding about the real purpose of the information sent by the company’s outlets. To make matter worse, the information received from outlets was irregular, making it difficult to deliver the MIS on a target date to the company’s management. Solution Not only did the MIS function take up too much of the CFO’s time and energy, in addition, it consumed the efforts of a dedicated professional, a qualified Chartered Accountant. Management recognized that better information was needed to understand where the strategies in terms of Food Costing were not working. BC was approached and contracted to streamline this function. Before this, BC had not worked with any client in the retail food industry. Implementation First, we conducted a professional due diligence process which took 5 working days to diagnose the real problems. Then, we prepared a short term view on issues to be addressed over the following 3 months. Also, we prepared a long term plan in which larger issues would be addressed over a period of 12 months. In the first stage, the real problem of co-ordination between the outlet personnel and accounts personnel was addressed by simplifying the format. BC undertook to educate them in why the information was required, and how it would improve the overall business. Within 2.5 months, the entire MIS was in place and the system was on the track. Current Status The biggest value addition by BC in the MIS area was its ability to help management to control Food Cost by 5 %. Another direct benefit of the whole process was the establishment of trust and respect between the outlets and the F&A department. We are now in the next phase of designing a system to track some specific cost items on daily basis.